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Definition of Day-after recall test
1. Noun. (advertising) A method of advertising research measuring the percentage of people who remember seeing an advertisement the day after it was shown on television. ¹
¹ Source: wiktionary.com
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1. Noun. (advertising) A method of advertising research measuring the percentage of people who remember seeing an advertisement the day after it was shown on television. ¹
¹ Source: wiktionary.com