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Definition of Direct marketing
1. Noun. Marketing via a promotion delivered directly to the individual prospective customer.
Definition of Direct marketing
1. Noun. (business marketing) Marketing that reaches customers by communications directly addressed to the customer. ¹
¹ Source: wiktionary.com
Lexicographical Neighbors of Direct Marketing
Literary usage of Direct marketing
Below you will find example usage of this term as found in modern and/or classical literature:
1. Principles of Marketing by Fred Emerson Clark (1922)
"CHAPTER X direct marketing OF MANUFACTURED PRODUCTS Tendency Toward Direct
Marketing.—Previous chapters have shown that the trend toward large scale ..."
2. Marketing Perishable Farm Products by Arthur Barto Adams (1916)
"LIMITATIONS OF direct marketing Whether a particular good is marked through
a "system" where the work of getting it to the consumer is divided between ..."
3. The Marketing of Farm Products by Louis Dwight Harvell Weld (1916)
"CHAPTER CITY MARKETS AND direct marketing BY PARCEL POST Development of City
Markets for Near-by Products. — As towns develop into cities of moderate size ..."
4. Time to Act: A Report of the USDA National Commission on Small Farms edited by Harold L. Volkmer (1998)
"direct marketing efforts have increased significantly in recent years, ...
In contrast to the industrialized stream, "the direct marketing stream is ..."
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