Definition of Downmarket

1. Adjective. Designed for low-income consumers.

Similar to: Downscale
Antonyms: Upmarket

Definition of Downmarket

1. Adjective. Designed for low-income consumers. ¹

2. Adjective. Of, or relating to the less prestigious sector of the market. ¹

3. Adverb. Towards the less prestigious sector of the market. ¹

¹ Source: wiktionary.com

Lexicographical Neighbors of Downmarket

downlisting
downlists
download
download manager
downloadability
downloadable
downloadables
downloaded
downloader
downloaders
downloading
downloads
downlooked
downlying
downlyings
downmarket (current term)
downmodulate
downmodulated
downmodulates
downmodulating
downmost
downpayment
downpipe
downpipes
downplay
downplayed
downplayer
downplayers
downplaying
downplays

Literary usage of Downmarket

Below you will find example usage of this term as found in modern and/or classical literature:

1. Divided by Information?: The Digital Divide and the Use of the New Meritocracy by Perri 6, Ben Jupp (2001)
"Finally, increasing competition may have the effect of forcing out more innovation in downmarket products, at least as often as it has the effect of ..."

2. Adventure Guide Germany by Henk Bekker (2005)
"Some of the buildings once housed an elite school but it has moved downmarket from the end of the 19th century and currently houses a special needs school. ..."

3. The Art of Antiquity: Piet de Jong and the Athenian Agora by John K. Papadopoulos, Piet De Jong (2007)
"This one is a faithful, downmarket replica of the metal cups favored by the Early Hellenistic wealthy—fabulous vessels of bronze or silver, ..."

4. Budapestby Dan Colwell by Dan Colwell (2001)
"212 5145 Atmospherically downmarket bar, complete with formica tables and jukebox playing hits from the 70s. CLUBLAND Budapest's clubs are best—for which ..."

5. Green Paper on Vertical Restraints in Ec Competition Policy edited by Barry Leonard (1999)
"... second tier manufacturers (ie those with brands in third and fourth position) are increasingly 'sandwiched' between brand leaders and downmarket own ..."

6. At What Cost? the Economic Impact of Tobacco Use on National Health Sytems by Université de Montréal (2003)
"The study showed that aggregate cigarette sales were positively influenced by advertising for new downmarket brands, while aggregate cigarette sales were ..."

7. The Mega-City in Latin America by Alan Gilbert (1996)
"... housing finance industry is the key to the present housing boom in Thailand and to the inroads that downmarket housing have made in the housing market. ..."

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